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Relationships Between Insurers and Sales Intermediaries - Achieving Best Practices

Canadian Council of Insurance Regulators (CCIR) after public consultations, agreed on three principles as best practices in managing actual or potential conflicts of interest. The principles promote consumer confidence in the insurance industry by outlining best practices for managing these situations when they arise. We hope you will put them to good use.

The principles are:

  • Client’s interests come first: Agents must put the interests of policyholders and purchasers ahead of their own;
  • Make clear any conflicts or potential conflicts of interest: Consumers must receive disclosure of any actual or potential conflict of interest that is associated with a transaction or recommendation; and
  • Ensure products are the right fit: Products recommended must meet the needs of the consumer.

Managing Conflicts of Interest is posted on CCIR's website.
Letter from the FSCO CEO (February 2, 2007, General Insurance)
Letter from the FSCO CEO (February 2, 2007, Life Insurance)
Letter from the FSCO CEO (July 9, 2007, General Insurance)
Letter from the FSCO CEO (July 9, 2007, Life Insurance)

NEW! - The Questionnaire on Insurer Practices for Managing Conflicts of Interest is posted on CCIR’s website.